Essential Tips For A Successful Press Release

Foreword By The Editor

The following article by Elisa Whealer discusses some of the issues around press release distribution agencies and offers tips to improve your chances of making yours more effective. Be sure to read the paragraph entitled About The Author for further information.
Mike Alexander
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Online Agencies

There are many distribution agencies online that you can select from to post your press release. However, it is important to know that you should look further than just a pretty website. Many sites appear to offer tremendous value but don't forget to do your homework before finally deciding.

If you have been around the Internet for some time, you will know that some websites are in there for the business they can provide you and other sites are there only to get business out of you. The difference is that the former are there to provide a quality service whereas the latter are there only to effectively milk your business.

When you are looking around in the Internet for providers, do not be easily swayed by the catchy, smart appearance of the site with power words that promise you success. Go past this facade and research deeper to test the level of competence of each provider.

The more service providers there are to choose from, the more careful you should be in finding the one best for your company's needs. You cannot afford to make a mistake by using the wrong service provider. It would be a waste of money should nothing come from the news distribution done by the provider you choose.

Here are some tips to help you make the choice.

The Company

How reliable is this firm in terms of quality of service and delivery? Get to know its past results and also  its current record. Is it a respected provider and a leader in the press release and distribution sector? Check its performance on online forums and similar postings. Can it be trusted to produce the results that it promises?


Are the people manning this firm knowledgeable and capable of delivering a quality service? Do they have the proper credentials to put together a good job that will result in a positive impact on your business? For your full satisfaction, choose a firm that hires excellent editors and people with superb marketing skills.

Free Versus Fee

There are two types of service: the free service and the premium service for a fee. If you want the best package for your company's results, then the fee that you pay for your service provider will be worth it.

There are many things that must be clearly spelt out and discussed like pricing, other fees, the exact work to be done and when it can delivered. Do your homework and read the contract thoroughly before closing a deal.

Be Safe, Rather than Sorry

If you follow these tips in your quest for a news distribution service provider, you should have no problems in selecting the right one. Needless to say, you will occasionally be bothered by some concerns but with these three main factors to guide you, you should feel confident enough to pick out the best for your company. Determining whether you made a good deal will depend on the firm and the people behind it, and if they can deliver on their promises.

It is thus always good to be sure and safe by doing sufficient research. Otherwise you will get yourself a firm that is big on promises but lacking in the performance area. Having a reliable concern to do press distribution for you should ensure that your business gets the exposure it needs to grow properly.

About The Author

Boost your web visibility with a free online press release. Find out more about news distributionand press releases at

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