Tips And Ideas Towards Better Article Marketing

article marketing

Foreword By The Author

Article marketing online is a logical next step after article creation. Quality articles will attract interested customers and help you develop a reputation as an expert. Here you'll learn what you need to do to begin.
Mike Alexander
Author of Internet Traps, Ripoffs And Pitfalls

Article Marketing Using Directories

Don't stay focused on only a few article directories. Submit your work to lots different article directories. If you keep submitting articles to new directories, you will increase your backlinks as well as your readership. This is good for SEO.

Titles

TIP! Having original content is one of the main things you must have for article marketing. Search engines rank articles with new information higher than articles which are essentially reprints.

Use a keyword search to come up with good article titles. When you know your topic, visit a keyword search tool and enter it there. There you'll discover some excellent keywords. Use this material to come up with a good title. You can also use a lot of these keywords within your article.

Your article titles need to be catchy. What would your readers be attracted to? As you read articles yourself, make note of the titles that interest you and use similar styles when you create titles. Pattern the titles for your articles after these models.

Freebies

TIP! If your site lets people post comments, use a "no follow" attribute. Spam links are all too common, so you can do your part to point them out to web crawlers.

Freebies allow your customers to feel like they got more for their money and they'll be likely to buy from you again. Also, freebies that have your logo on them can benefit you with free advertising when your customers use them in public. Think carefully about what you want to use.

Celebrities

If you are trying to promote a product or service and see that someone famous is using it, try to get a testimonial from them or permission to mention their use of it in your marketing efforts. This is the type of endorsement that can create unlimited demand for this type of item. Your article marketing efforts will not be improved, however, by making false claims that a particular celebrity likes your products if that is not the case.

Automation

TIP! Successful articles need to be easily found. The best way to achieve this is to place them on all the most frequented directories.

Automating things will make life so much easier for you. Lots of software programs can help with this, but you need to conduct due diligence in order to choose one. Do a comparison of each one and see which ones give you the best results. Be sure to take cost into consideration along with performance.

Search Engines

Post all of your articles on your site so that you can benefit from the results of keyword searches for articles you have written. This will help increase web traffic and page rankings. Search engines take note of websites that regularly update data so by frequently posting new articles you ensure that your pages are always in line for higher rankings.

Quality

TIP! Your article must have a title that is catchy. A reader will see this first, so make sure that it is catchy and unique.

As you construct your website, make sure to put interesting, high quality articles on it. Visitors to your site will be impressed with you if you can give them the information they are looking for, especially when it is free of charge. Yes, making a sale is important, but when you give quality info, you first build that trust, making them more likely to buy.

Focus

Do not underestimate the importance of knowing exactly what your article will be about before you begin writing. If you have just a general idea of what you want to say, you will probably not do your article justice and your readers will not be impressed. Readers will not be motivated to read your pieces, and therefore writing them becomes futile.

Readability

TIP! If you have a particularly advanced article marketing strategy, the content will most likely appear right across the Internet. It is a tremendous way to get superior exposure, particularly if the articles include a backlink.

What do your article marketing customers want to learn about? Make sure your website is attractive and easy to navigate if you want to attract readers. There may be some trial and error till you see what works, but the end result will be well worth the effort.

Summary

Good article marketing is relatively straightforward. As you can see, you can start marketing with articles right away. Just use the information here, and you should see some worthwhile results.

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