Foreword By The Author (Mike Alexander)
How to create a newsletter is a common enough question in this field but creating a newsletter is often only part of the story. Writing a newsletter, if you want it to be read, has to be considered first and foremost as an exercise in relevant content production. Most newcomers to the [...]
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Questions To Consider
When trying to find fresh ideas for your newsletter content, start by resolving two fundamental questions. First, exactly what actual information would you like (or need) to put forward to your readers? Second, precisely what kind of topics would your average reader consider all-absorbing?
Giving an answer to the first query helps to make [...]
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The Five Rules
Rule number one for just about every newsletter is that it ought to contain up-to-date material. In other words, it should show news, for that’s what makes it a NEWSletter. The second and third rules are that every newsletter must be easy to read, and furthermore, comprise practical information of value to the reader. [...]
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The Look And The Substance
Balance is an abstract, and some might think an obscure, concept so it might be an idea to establish what is meant by it in the case of newsletters before discussing how to achieve it. In the real world we know that, in order to achieve balance, a weight must be [...]
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Introduction
Word puzzles are a great way to stimulate the brain and enhance mental awareness. They aren’t just for older people, though. They are a great way to help anyone, regardless of age, to keep a busy mind working efficiently. These type of puzzles are not terribly hard or complex; in fact they can often be [...]
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