How To Create Powerful Newsletters

Foreword By The Author How to create a newsletter is a common enough question in this field but creating a newsletter is often only part of the story. Writing a newsletter, if you want it to be read, has to be considered first and foremost as an exercise in relevant content … Continue reading

Some Ideas For Newsletter Content

Foreword By The Author When trying to find fresh ideas for your newsletter, start by resolving two fundamental questions. First, exactly what actual information would you like (or need) to put forward to your readers? Second, precisely what kind of topics would your average reader consider all-absorbing? Giving an answer … Continue reading

Newsletter Content: The 5 Crucial Rules

Foreword By The Author Image via Wikipedia Rule number one for just about every newsletter is that it ought to contain up-to-date material. In other words, it should show news, for that’s what makes it a NEWSletter. The second and third rules are that every newsletter must be easy to … Continue reading

Balancing Content In Newsletters

Foreword By The Author Image via Wikipedia Balance is an abstract, and some might think an obscure, concept so it might be an idea to establish what is meant by it in the case of newsletters before discussing how to achieve it. In the real world we know that, in … Continue reading