How To Create Powerful Newsletters

Foreword By The Author How to create a newsletter is a common enough question in this field but creating a newsletter is often only part of the story. Writing a newsletter, if you want it to be read, has to be considered first and foremost as an exercise in relevant content … Continue reading

Newsletter Content: The 5 Crucial Rules

Foreword By The Author Image via Wikipedia Rule number one for just about every newsletter is that it ought to contain up-to-date material. In other words, it should show news, for that’s what makes it a NEWSletter. The second and third rules are that every newsletter must be easy to … Continue reading