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Finding Suitable Newsletter Feature Articles
All these pre-written, copyright-free feature articles, or ClipFeatures as we call them, consist of sets of articles in series, each one usually short in length (the average word count is less than 200) and covering all sorts of topics. Individual items are generally shorter than ClipArticles but, because each is part of a series, they can be joined together with others of the same series to make longer articles. Filenames include a number and joining ClipFeatures together sequentially using their file numbers is usually a seamless operation. On the other hand, because each one can stand on its own, they can be used separately, maybe to emphasize different aspects of the same subject. The most appealing aspect of ClipFeatures though, is that your newsletter can follow an ongoing theme over several issues, perhaps exploring a subject from different angles, rather like a serial story. This can be a powerful way to cultivate loyalty.
They are suitable as newsletter content (including ezines), or for websites, and are sometimes referred to as canned content, instant content, off-the-peg or off-the-shelf content and so on.
The SubGroups Menu
To find a suitable article, click on an appropriate sub-group and you will be taken to a categorized article list. Each list contains other 'groupings' such as a Tone column, a Focus field, and so on, to help you quickly ascertain an article's suitability for your newsletter. Another useful area to consider is the Working Title, which is a good guide to the subject covered but, as implied, is optional (in other words, you may change it to suit your publication).
Please note: this sub-menu is only populated with entries when there are sub-groups applicable to the page you are viewing, like this one. Elsewhere on this site, whenever this is not the case, it will usually be blank.
Searching For Articles
If you have a word or phrase that you think would be bound to occur somewhere in a relevant article (i.e. a Keyword or Keyword Phrase), use our site search feature.
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