A Successful Article Marketing Strategy

Foreword By The Author

A good article marketing strategy is essential if you want to promote yourself and your business on the web. By using articles to promote your business, you can look forward to a lot more visitors, due to: 1) people picking up the article from the article directory site that you submitted it to, and publishing it on their own website; and 2) the link from the article submission directory to your own site that is picked up by the search engines.
Mike Alexander
Author of Internet Traps, Ripoffs And Pitfalls


TIP! Article marketing doesn't bring overnight success. Don't be discouraged and stop article marketing because results don't appear right away.

Need some article inspiration? Look at the news to see what interesting stories are out there that may relate to your niche. News gatherers make it simple to stay on top of breaking news and any new outlooks to do with your niche; these are then sent immediately for your attention. Using things in the news in your article will help in keeping everything up to date for your readers.

Target Audience

Understand your target audience when you formulate your article marketing strategy. If you write for a casual blog, keep the content personable and short. For more commercial websites, your content has to be factually rich, researched, and usually longer.


TIP! People can only buy your articles if they can find them. Top 10 directories are a good place to submit your articles for easy access.

Being successful at article marketing can sometimes be a matter of trial and error. You will find that the twists and turns of learning will actually help you to create and submit quality articles. By figuring out what is effective and what is not, it is possible to improve your writing skills and your article marketing strategy accordingly.


Check that your articles are in the proper format and comply with the formatting guidelines of the directory you plan on submitting your article to. You will be informed of the correct way to place links and HTML and the limit on the use of keywords.

Items Of Interest

TIP! Blogging is a great way to attract business on the Internet. There are many free hosts that are designed for blogging and it is a great way to engage your customers and receive feedback about your business.

By creating interesting articles, you will be well on your way to success. Include instructions where appropriate as well as charts, graphs and other graphical additions to clarify your point. Putting out simple polls that go with your articles can also dramatically increase traffic to your site.

Titles And Headings

When applicable, use numbers in article headings. Readers like numbers and bullets; it simply makes things easier to follow. Keep track of how many people view your articles and take note of what kind of titles work best.

Submitting Articles

With article submissions, you should submit to blogging networks as well as article directories whenever possible. A well-written blog is the best way to establish yourself as an expert, which in turn will help to boost your site traffic. Add your web address to every article you send in, and users will respond by visiting your site and blogs. Get to know the sites where you are submitting your work. Learn the necessary rules applying to the articles you want to submit and investigate whether they publish guidelines. Take time to study them if they do to be sure of successful submissions.

Be Yourself!

TIP! Automation can be your friend. There are a lot of software programs to help you, but you have to research before choosing one.

When writing articles, try to use your own unique 'voice'. Tell stories in a friendly manner and write in such a way that your readers will understand your meaning. Let people know who you are as you write. Your readers will appreciate it and return often.

Article Marketing Strategy Summary

Your efforts towards an article marketing strategy don't have to take up all your time. It should be easy to get one under way relatively quickly. Just use what you have learned here (and in the video below) and you should achieve really worthwhile results.

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