Make A Success Of Your Article Marketing

Foreword By The Author

Marketing Plan

Marketing Plan (Photo credit: EmaStudios)

If you want to make a success of article marketing, you do not need to pay expensive fees to a professional in order to get results. Some of the best tools for this job are free and at your fingertips. This article outlines several ways you can market your articles and boost their visibility on the web.
Mike Alexander

Starting Tips

Develop a writing template to structure your articles and write them faster. Some people keep 'swipe files' (i.e. collections of introductory and concluding phrases etc) that help them get ideas faster when they write. Keep a collection of all the good article-writing tips you come across and refer to it as you write. This will stimulate ideas and making article writing painless, and possibly even fun.

When writing articles to post in online directories, it is helpful to make an outline before you begin writing the article. List several points that you would like to make along with an introduction and a conclusion. As you write the article, use your points as paragraph subjects. This technique will help you write clear articles that will appeal to readers.

Article Marketing Plan

When you begin writing to set up an article marketing plan, the blank white page can be very intimidating. Filling up all the white space though, is not your goal. White space is your friend. Your articles should have short paragraphs and be broken up by lists or other alternative formats. A varied article with lots of white space is easier on your readers than a dense block of text.

When implementing your article marketing plan, there are some common mistakes you should try to avoid. The first is failing to hyperlink your key words in the article. Some article directories do not allow this but others permit up to three hyperlinks per article. Another error is not taking full advantage of the author resource box, or boilerplate. By placing your real name (or a pen name) in this box, along with your credentials, you eventually establish yourself as an authority.

Making your article too long or too short is another common error. Most experts agree that 500-900 words are sufficient. Many article marketers also fail to submit their articles to enough article directories. Although time-consuming, this step is critical. Make it a habit to submit your articles to a minimum of 20 directories, although the more the better.

Article Marketing Tips

Use specific, concrete words in your title. Your article's title should concisely describe what the reader can expect to learn from the article. An example of a bad title might be "Working At Home" while a much better title for the same article might be "How To Make Money in Your Spare Time Writing Article At Home".

The longer the keyword string you choose to write your article on, the more specific and focused your article needs to be. For example, the reader who finds your article by searching for "article marketing tips" will be looking for much more particular advice than the one who searches for "marketing tips". Bear this specificity in mind when you write.

Article Marketing Directories

Never submit the same article to numerous article directories. There are plenty of article marketing directories but your articles will be penalized in the search engines if you try to submit the same ones to a lot of different directories. Practice getting your articles done in 10 to 15 minutes, so that it's no big deal to write a new one up and submit it.

Use article marketing directories to look for under-represented areas in your niche. See what all the other writers have covered. How can you best make your content unique? What has not yet been addressed? This is where you will benefit from knowing your niche well because it will be easier to spot new areas to exploit that others have missed. When it comes to marketing your articles, be sure to provide your readers with some insight as to what to expect from them.

Closing Paragraphs

One of the most effective ways to close your article is by following the main body paragraphs with a brief summary of your article. Keep it short; about 2 to 5 sentences should be enough to summerize the main points of the article you have written.

Finally, be sure to include an author biography. The author bio should be carefully constructed and should increase the reader's confidence in your expertise and credibility relative to your authority on the subject matter.


Marketing articles is not as hard as it sometimes may seem. Through marketing your articles properly, you can even boost your credibility as a writer. If you want to make your article really stand out on the web, use these tips to maximize marketability.

So what are you waiting for? Start today, right now!

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