More Tips On Article Marketing

Foreword By The Author

One of the best and most effective ways to promote your online business or web site is through the use of article marketing. By writing high-quality articles and making them widely available, you can make yourself more visible and attract more traffic to your site. This article will help you get started.
Mike Alexander
Author of Internet Traps, Ripoffs And Pitfalls

Rule Of Three

Article Marketing SEO

Article Marketing SEO (Photo credit: Ray.Cunningham)

Use the rule of 3 for your articles. Three parts make articles interesting and memorable for your readers. The introduction tells them what to expect. The body of the article delivers on the promise you made in the title of the article. The conclusion reminds readers of the important points and leads them towards action.


This is kind of like a teaser to tempt the reader to come and read further through the article. If you can use the introduction as a way to make the reader desire to know more about your article, they are going to spend the time to read through it.


Develop a writing template to structure your articles and write them faster. Some people keep 'swipe files', collections of introduction and conclusion phrases that help them get ideas faster when they write. Keep a collection of all the good article writing tips you come across and refer to it as you write. This will stimulate ideas and making article writing painless, and possibly even fun.

Marketing Plan

When implementing your article marketing plan, there are some common mistakes you should try to avoid. The first is failing to hyperlink your key words in the article. Some article directories don't allow this, but others permit up to three hyperlinks per article. Another error is not taking full advantage of the author resource box, or boilerplate. By placing either your real name or a pen name in this box, along with your credentials, you eventually establish yourself as an authority.

Be Directory Friendly

Making your article too long or too short is another common error. Most experts agree that 400-900 words are sufficient. Many article marketers also fail to submit their articles to enough article directories. Although time-consuming, this step is critical. Make it a habit to submit your articles to a minimum of 20 directories, although more is better.

Terms Of Service

Make sure you understand the terms of service for the article marketing directories you plan on using, before you start writing articles. Some of the larger directories are quite strict in terms of minimum word count and quality. Some will only take articles that have not been published anywhere else, although certain ones will let you post your articles elsewhere, as long as they get first crack at them.

Avoid Duplication

Never submit the same article to different article directories. There are plenty of other article marketing directories, but your articles will be penalized in the search engines when you try to submit the same ones to a lot of different directories. Practice getting your articles done in 10 to 15 minutes, so that it's no big deal to write a new one up and submit it.


The longer the keyword string you choose to write your article on, the more specific and focused your article needs to be. For example, the reader who finds your article by searching for 'article marketing tips' will be looking for much more particular advice than the one who searches for 'marketing tips'. Bear this specificity in mind when you write.


Use specific, concrete words in your title. Your article's title should concisely describe what the reader can expect to learn from the article. An example of a bad title might be Working At Home, while a much better title for the same article might be How To Make Money In Your Spare Time Writing Articles.


After you have completed writing your article, you need to compose a summary or conclusion which should be at least two sentences, but usually no more than five sentences long (or two paragraphs). This summary should briefly describe what your article had to offer. Beginning your summary with an action verb can help you hook the reader.


As you've seen, an article marketing campaign can be a powerful tool for boosting your visibility on the Internet and bringing more visitors to your web site. By making use of the methods in this article, you can start an effective article marketing program that will make your site a popular destination online.

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