Using Online Content

Foreword By The Editor

Developing A Plan

Text-based alternatives for audio and visual w...

This article by Bart Icles outlines a few ideas on using online content to enhance your website and to 'juice up' the content you already have there. There are a number of techniques which have grown up with the Web 2.0 concept and many of them are covered in this article. Be sure to read the About The Author section links for further information.
Mike Alexander
Click to see some Samples Of ClipCopy

Let us face it, these days, it is difficult to develop (and how much more to launch and monitor) an online marketing plan and campaign without the help of an Internet marketing firm. In helping you make your website known to more Internet users and in helping you convert more sale leads through your website, an Internet marketing firm can make use of a number of other techniques , one of which is online content.

Online Content

Online content are all those images, audio files, videos, games, and articles posted on your website. Relevant content is very important to the success of any Internet marketing strategy. And more than just relevant, content must also be targeted to different types of customers or niche markets. Once added to a user-friendly website, content can go a long way in terms of ranking and conversion. In this manner, a certain website is able to rank well on page one of search engine page results that more traffic, sales, leads, and businesses are being generated through the website.


By far, textual content is one of the most common tools that an Internet marketing firm can introduce or recommend to a client. Textual content can come in many forms, including (but not limited to) web copies, articles, news and/or press releases, blogs, blog comments and other user generated content.


The next type of content comes in the form of images. Images can be general or any type of photograph. Graphs and charts are images used in the websites of large corporations or financial institutions. Cartoons can also be used to deliver what would have been boring messages in a more interesting manner. Although cartoons might appear to be irrelevant at first, when you really get into it there are lots of ways to use them to effectively to convey the message of the company or organization.

Audio And Video

An Internet marketing firm can also recommend the use of audio and video content: an example of which is podcasts. Weekly podcasts can be used to highlight news, recent developments, and events that can be of interest to the audience and to all the other visitors of the website. Other audio and video content include introduction videos, video testimonials, animation videos, and videocasts. All these different kinds of content must be executed in such a way that it would make sense not only to the target audience but to all the other visitors of a certain website as well.

About The Author

When you are looking for serious internet marketing services you want to be sure that the company is strong in two things. First you want them to be willing to tailor their services specifically to your site. Second you want the local internet marketing services to be always looking for new techniques and ideas. SEO is always evolving and you want your service to evolve with it.

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